Here Are Some More Ninth Annual Shorty Awards Brands and Organizations Winners

The Shorty Awards 'recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Vine and the rest of the social web'

The Ninth Annual Shorty Awards will be presented in a ceremony at the PlayStation Theater in New York’s Times Square April 23, and the last batch of winners in the brands and organizations categories was revealed Tuesday.

The Shorty Awards—which “recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Vine and the rest of the social web”—will also livestream the April 23 ceremony.

The Shorty Awards shared the following trends for nominations in the brands and organizations categories:

  • Campaigns: Multiplatform, integrated and social good campaigns were significantly more popular than mobile campaigns.
  • Overall presence: Instagram is the priority platform to be present on, followed closely by Twitter and Facebook.
  • Use of platform: Brands are more active on Snapchat and Twitter.
  • Content and media: Most companies are heavily pushing the use of branded content in their ads/campaigns, and video is the most popular medium.
  • Influencer/celebrity partnerships: When brands are partnering with celebrities, they are using them across multiple platforms, as opposed to just choosing one.
  • Strategy and engagement: The most popular strategies for increasing engagement included real-time response and use of humor.
  • Video by platform: Facebook Live and Facebook video beat out all other categories by a long shot.
  • Video content: 360-degree video was the most popular category, and no strong preference exists for video length—short, medium and long were all about equal.

The Shorty Awards co-founder and MuckRack CEO Gregory Galant said in an email to Social Pro Daily:

Brands are talking like humans. People want genuine connections over social media, so brand managers and agencies have dropped the marketing speak. The entries this year show that more brands and agencies are using relatable language, humor and GIFs to connect with their audiences.

We’ve watched the rise of live over the past year. After years of promise of live video on the web, it’s finally here. There were many entries involving Facebook Live and Periscope with strong tune in numbers.

The 2017 winners in the brands and organizations categories announced Tuesday—entry name, followed by producers—are: