Ninja Metrics' Katana Analytics Engine helps developers identify the "Social Value" of users

Ninja Metrics has announced its Katana Analytics Engine, aimed at helping developers identify, isolate and monetize the most influential or valuable users of a mobile app or game, based on what it calls the “Social Value” of each user. This Social Value is described as a “measurement of who influences others and how much that influence is worth in real monetary value.”

The Katana Analytics Engine dashboard gives developers access to user segmentation technology, as well as data based on churn projections, revenue analysis, conversion rates and more.

Developers can use the platform to identify the features within apps that most influence mobile gamers or mobile shoppers, and can use that data to isolate their apps’ most influential or valuable users.