Ning Boosts SocNet Engagement
Social media technology company Ning has launched a set of tools designed to help publishers and community leaders to identify their most popular users — and potentially turn them into brand advocates.
The much-hyped company, which is in the midst of transforming itself into a subscription-based social services platform, has introduced the Ning Engagement System. Individuals and groups that use Ning to host social communities — ranging from media personalities like Ellen DeGeneres and Martha Stewart to bands like Linkin Park — can now track which content drives the most traffic within their networks.
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