From the linear, Curriculum Vitae looks of things, Time Inc. was hoping that Nina Lawrence would bring a little brand monetizing magic over to InStyle magazine. From Michael Sebastian’s report:
Before joining Time Inc., Lawrence was VP of global marketing-advertising sales at The Wall Street Journal, where she led marketing and business development for newspapers, magazines, websites, mobile devices, video and live events. She also oversaw WSJ Custom Studios, which created content-marketing programs for advertisers.
Alas, this was not a gambling match made in heaven and so today, as confirmed by Sebastian, Lawrence has been relieved of her publisher duties. According to the reporter’s sources, Departures publisher Steven DeLuca will take over in the interim.
Lawrence was hired a scant six months ago. Her exit comes just two days before Time Inc.’s scheduled NewFront presentation Thursday.
Previously on FishbowlNY:
Major Changes Coming to InStyle and StyleWatch