Nike Teams Up with Levi's to Sell Michael Jordan Jeans
Michael Jordan has proven that he can sell everything from Gatorade to underwear, but what about clothing worn off the court? Levi Strauss & Co. is betting that the world’s enduring desire to “Be Like Mike” will extend to jeans. Next week, Levi’s and Nike‘s Jordan Brand division will launch 23 / 501, a line of “co-designed and co-branded” products for men that will include jeans, t-shirts, and sneakers “with an urban edge.”
As part of the project, the companies announced in a press release yesterday that they have created a limited-edition collection of co-branded Air Jordan Retro 1 style sneakers, a pair of Levi’s 501 jeans, and a signature t-shirt (what, no Hanes?).
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