Facebook Users Hoof It To Nike Shoe Boxxxx

Sneaker enthusiasts have a place to compare their shoe closets, as Nike debuted new Facebook application Nike Shoe Boxxxx, in both English and Japanese.

Sneaker enthusiasts have a place to compare their shoe closets, as Nike debuted new Facebook application Nike Shoe Boxxxx, in both English and Japanese.

Nike Shoe Boxxxx enables users to collect and trade classic Nike sneakers from the company’s 40-plus years in existence, and the app offers the stories behind the shoes, as well as opportunities to purchase them.

This is not the first attempt at a sneaker-based social network, as Foot Locker rolled out its Sneakerpedia last year.

Readers: Will you just do it?

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in