Nike Plus Starts to Open Up to Web

NEW YORK If there’s something the ad industry can agree on, it’s this: Nike Plus is a terrific initiative. The running system, which lets users track workouts and connect with others online, was released three years ago to success in the market and rapture in the marketing world, becoming the blueprint for how marketing and product development can combine in a system that extends value to consumers and builds loyalty.

But for all its accomplishments, Nike Plus has had its share of problems.

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