Nike Leading the World Cup in Social Media Brand Mentions

The World Cup is the most social sporting event in the world, and Nike is the most mentioned brand.

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It’s official, the World Cup has taken the title of the biggest social event ever. While there are plenty of opportunities for marketers in the social media fervor of the World Cup, Nike seems to be leading the pack.

According to data from Engagor, a consumer engagement, monitoring and analytics platform, the official sponsors of the World Cup account for more than 1.4 million mentions on Facebook and Twitter. Of those mentions, Nike has nearly 360,000, with Coca Cola in second place with just under 300,000.

The relative sentiment of brand mentions has been fairly neutral.

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