Nike, Ford Among Facebook Timeline App Partners
Nearly 3,000 Timeline apps launched
Nearly 3,000 apps have launched for Facebook’s timeline in the past two months, the company said Monday. But only a few seem to be for big, nonmedia brands so far.
At an event at South by Southwest, Facebook featured several of the startups (such as Foursquare, Foodspotting and Viddy) and media companies (for example, NBCUniversal’s Fandango and The Onion) that have recently created open graph apps.
All of the apps are designed to permit Facebook to automatically—with users' permission—share their interactions with the various companies’ content or services and let the companies benefit from the scale and sharing potential on the social networking site.
For example, Facebook said the platform has already helped Pinterest grow its daily active Facebook user base by 60 percent and Goodreads boost daily traffic by 77 percent.
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