Nielsen: Web TV-Audience Metric in the Works

Nielsen sought to reassure its clients Tuesday (Sept. 8) that it was laying the groundwork to measure viewing to cable and TV programs available on the Internet and include that viewing as part of Nielsen’s TV ratings.

The letter to Nielsen clients from Sarah Erichson, president of media client services for Nielsen, followed announcements this summer from both Time Warner Cable and Comcast that the companies would test initiatives offering TV programs on the Internet to paying subscribers.

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