Nielsen Social Content Ratings, Week of March 12: A Cinderella Story

No. 16 beats No. 1 in NCAA Tournament, tops charts

University of Maryland-Baltimore County made history in the 2017-18 NCAA Men’s Division I Basketball Championship tournament, becoming the first No. 16 seed to upset a No. 1 seed (University of Virginia), and TNT’s coverage of the game shot to the top of the Nielsen Social Content Ratings for the week of March 12.

The monumental upset tallied 3.313 million interactions across Facebook, Twitter and Instagram.

It was followed on the sports list by ESPN’s coverage of the National Basketball Association match-up of the Los Angeles Lakers at the Golden State Warriors (2.424

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in