The 69th Annual Primetime Emmy Awards generated a substantial number of interactions across Facebook and Twitter, but the event was outpointed by two sports events.
CBS’ presentation of the Emmys totaled 5.973 million interactions across Facebook and Twitter, according to the Nielsen Social Content Ratings for the week—enough to lead television series and specials, but short of the overall crown for the week of Sept. 11.
The controversial draw in the pay-per-view boxing match between Canelo Alvarez and Gennady Golovkin took home the title belt for the week, with 7.937
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