Nielsen Social Content Ratings, Week of Sept. 4: NFL, NFL and More NFL

The 2018 Miss America Competition on ABC took home the crown for TV series and specials

This was the scene in the homes of many Facebook and Twitter users last week
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The National Football League returned with a roar, as opening-week games accounted for nine of the top 10 televised sporting events in the Nielsen Social Content Ratings for the week of Sept. 4.

The Dallas Cowboys’ victory over the visiting New York Giants on NBC’s Sunday Night Football edged NBC’s Thursday-night season-opening game, in which the visiting Kansas City Chiefs throttled the defending Super Bowl champion New England Patriots.

The Cowboys-Giants game totaled 7.936 million interactions across Facebook and Twitter, while the Chiefs-Patriots match-up tallied 7.906 million.

Third place went to the only non-NFL game on the list, ABC’s presentation of the University of Oklahoma’s victory at Ohio State University, with 3.424 million total interactions.

The 2018 Miss America Competition on ABC took home the crown for TV series and specials, with 1.338 million interactions across the two social networks.

FX’s American Horror Story: Cult came in second, with 1.211 million, followed by CBS reality juggernaut Big Brother (713,000).