Nielsen Social Content Ratings, Week of Feb. 13: All-Star Weekend for the NBA

The NBA All-Star Game Sunday night totaled 3.102 million interactions across Facebook and Twitter

The National Basketball Association’s All-Star Weekend ran a fast-break to the top of the Nielsen Social Content Ratings for the week of Feb. 13.

The NBA All-Star Game Sunday night totaled 3.102 million interactions across Facebook and Twitter, and NBA All-Star Saturday tallied 1.797 million, blowing away the competition in both the sports and the television series and specials ratings.

The rest of the top 10 places on the sports chart were split between the NBA and soccer.

Meanwhile, AMC’s The Walking Dead topped the TV series and specials list, at 883,000 interactions across the two social networks, followed by WWE Monday Night Raw (458,000) on USA Network and ABC’s The Bachelor (432,000).

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in