Nielsen: Mobile Searches On the Rise
The mobile ad marketplace may be slow to develop, but mobile data usage–particularly search functions–continue to accelerate, according to new data released Thursday by the Nielsen Co. and reported by MediaPost. Here’s some new data quoted from the article:
– More than 46 million subscribers ran mobile searches during the third quarter of 2007, according to the report, “Mobile Search Size,” which derives its estimates from a survey of more than 5,700 mobile search users.
– The most popular form of mobile search among data users was the “same one that has dominated conventional land-line usage: 411.”
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