Nielsen: Mobile Searches On the Rise

nielsen.jpgThe mobile ad marketplace may be slow to develop, but mobile data usage–particularly search functions–continue to accelerate, according to new data released Thursday by the Nielsen Co. and reported by MediaPost. Here’s some new data quoted from the article:

– More than 46 million subscribers ran mobile searches during the third quarter of 2007, according to the report, “Mobile Search Size,” which derives its estimates from a survey of more than 5,700 mobile search users.

– The most popular form of mobile search among data users was the “same one that has dominated conventional land-line usage: 411.” More than 18 million users accessed mobile 411 listing during the quarter.

– The next-biggest application–SMS, or text-based searching–was accessed by 14.1 million data users during the same period.

– Local listings dominated the searches, with 27.1 million data users accessing local information during the quarter.

– The next largest group (14.8 million) said they searched for more general information such as sports scores, news or weather.

Nielsen Provides The 411 On Mobile Search, Literally [MediaPost]