Nielsen Media-Sync Platform Backs ABC’s My Generation Sync iPad App

Nielsen is best-known for its TV ratings, but the information and measurement company showed its versatility by teaming up with Disney/ABC Television Group on ABC’s My Generation Sync iPad App, which adds synchronized interactive content and social-media functionality to the experience of watching My Generation on ABC. The primetime drama series debuts Sept. 23.

ABC’s My Generation Sync iPad App is built on Nielsen’s Media-Sync Platform, which allows mobile apps to automatically detect and synchronize with TV programming using audio watermarks, letting users unlock synchronized content and features, as well as interact via social networks.

My Generation follows the personal stories of nine friends through the camera of a documentary film crew, and it stars Michael Stahl David, Jaime King, Kelli Garner, Keir O’Donnell, Mehcad Brooks, Julian Morris, Daniella Alonso, Anne Son, Sebastian Sozzi, and Elizabeth Keener.

Disney/ABC Television Group executive vice president of digital media Albert Cheng said:

In the ever-evolving television landscape, we are constantly looking to create immersive viewing experiences around our shows. Together with Nielsen, we’ve created a sync-to-broadcast app that appeals to both fans and advertisers, and holds an array of possibilities for deeper engagement with our content and our advertisers’ brands.

Nielsen executive VP of strategy and business development Sid Gorham added:

The Media-Sync Platform was born out of Nielsen’s continuous investment in leading-edge audience-measurement technologies, and we believe it paves the way to fundamentally change the way consumers interact with TV programs and TV advertisements. We are thrilled to collaborate with the innovative team at Disney/ABC to develop the first Media-Sync app and look forward to a broader industrywide launch in early 2011.