Nielsen Games: Wii's a Good Fit for Women
The choice of which gaming system to buy can be difficult: Wii, Xbox 360 and PlayStation 3 all have their pros and cons. But according to recent metered usage data from Nielsen, each console tends to appeal to different demographic groups.
“All three of the consoles have their fans, and sales of consoles and games have been some of the few bright spots in an otherwise bleak retail environment,” said Bradley Raczka, marketing manager, Nielsen Games.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in