Facebook Adds Nielsen DMAs, Dayparting to Target Rating Point Buying
Advertisers using Facebook’s target rating point buying to extend their television campaigns to the social network got access to some new features Wednesday.
Advertisers using Facebook’s target rating point buying to extend their television campaigns to the social network got access to some new features Wednesday.
Facebook announced in a Facebook for Business post that advertisers running TRP campaigns on Facebook and Instagram can now use Nielsen designated market areas in the U.S., enabling them to zero in on the same target markets with their TV and Facebook campaigns.
Dayparts are also now available to advertisers running TRP campaigns, enabling them to choose time blocks of four hours and up during which their ads will be served.
The social network also shared examples of successful campaigns that optimized TV commercials for Facebook’s mobile News Feed in the post, from Finish, Wrigley’s and Wells Fargo, and it provided the following updated video creative considerations:
- Capture attention quickly: Using colors, themes and imagery that evoke your brand at the start of your video can help people connect the ad to your...
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