Nielsen, DataLogix Partner for Online Ad Targeting
The Nielsen Co. has joined forces with the Westminster, Colo.–based direct marketing firm DataLogix in a partnership that the research giant believes will go a long way toward fulfilling the promise of online ad targeting.
As part of the new pact, the two companies will blend data from DataLogix’s Affiniti Data Platform — which enables marketers to locate their offline customers on the Web using cookie data — with Nielsen’s Prizm lifestyle segmentation data, which groups American consumers into 66 distinct groups based on demographics, geography, attitudes and shopping habits.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in