Nielsen Co. Acquires GlanceGuide
The Nielsen Company has acquired GlanceGuide, a video analytics firm, purporting to measure attentiveness levels for Web video content.
The Palo Alto, Calif.-based GlanceGuide has been a Nielsen partner since 2009. According to officials, the company’s technology can better track how engaged a viewer is with a particular piece of video by tracking variables such as viewing duration or whether or not a person adjusts the volume while watching.
As online video consumption proliferates, video analytics has become an increasingly important market segment.
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