Nielsen: Americans Consuming More Video, Any Which Way They Can
American video consumption across the three screens of television, Internet and mobile devices continues to rise, according to the latest data from Nielsen’s Anywhere Anytime Media Measurement (A2/M2) initiative.
Nielsen’s A2/M2 Three Screen Report measured video consumption on all three platforms in the second quarter, comparing it to the previous quarter as well as last year’s Q2. The data shows online and mobile video consumption up considerably, year over year, in terms of time spent and size of audience.
Highlights:
The mobile video audience increased 70% from the prior year.
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