Nick Denton's Change of Heart
Gawker Media’s Nick Denton has been doing some soul-searching.
In the memo to his staff that’s been making the web rounds, he wrote:
Relentless and cynical traffic-trawling is bad for the soul. Yes, I just said that.
Irony indeed. Denton, who many could argue built a business on “traffic-trawling,” is now calling for a mix of contributors who use mass-traffic generators like “dong shots” and others who appeal “to a smaller and more influential set of readers.”
But let’s be clear, Denton, hasn’t completely lost touch with his reality:
Some people will note I’ve said little about individual traffic numbers.
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