Nick Denton Explains Google, Probably Hates This Headline Because It's Too Long

Nick Denton, the man behind the Gawker Media empire, schooled some people today. Pay attention now, students.

The First Lesson: Headlines 101, Bitch. Denton sent a memo (as in, posted it on Gawker) that said the company’s writers were too long-winded with their headlines. Beginning tomorrow, all Gawker posts must have headlines of 70 characters or under. Or else!

“Our wordy headlines are a growing disadvantage,” wrote Denton. “That’s why from tomorrow we’re going to warn you in the Kinja editor to keep your headlines below 70 characters — and we’re going to only display 70 characters on the front page even if you go longer.”

The Second Lesson: Google 210, Mothef*ckers.

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