Nicholas Fabiano, Some Spider's New Creative Director, on How to Make Branded Content Memorable

He tells us about how he plans to erase the "disconnect between entertainment and advertising."

Nicholas Fabiano, the recently installed creative director for Some Spider Studios, has a vision for what he wants to accomplish with branded advertising at Some Spider, publisher of Scary Mommy and Cafe.

“I think it’s very important these stories can stand the test of time,” he tells Fishbowl. “In our modern world of fast content, the stories you really connect with on a deeper, human level are the ones that can be passed on and be relevant for generations and generations and I wanted to tell those stories, and I think this place is set up to do that.”

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