Benched: NFL, Verizon Wireless, Facebook Video Deal Quietly Gone

The National Football League season is set to kick off with a boom Sept. 10, but a much-ballyhooed Facebook video deal with Verizon Wireless disappeared with a whimper.

The National Football League season is set to kick off with a boom Sept. 10, but a much-ballyhooed Facebook video deal with Verizon Wireless disappeared with a whimper.

Mike Shields of The Wall Street Journal’s CMO Today blog reported that the partnership between the league, the social network and the wireless carrier “ended quietly” earlier this year.

Last December, Shields reported for CMO Today that short video clips featuring NFL game highlights, news and fantasy advice would appear in Facebook’s News Feed, above clickable “Presented by Verizon” messages, and video ads from Verizon Wireless would immediately follow.

Social marketing has not been benched by the NFL, however, as the league:

Readers: Did you catch any Verizon Wireless-sponsored NFL videos in your Facebook News Feeds before the deal was dissolved?

DeflatedFootball

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