Last December, Shields reported for CMO Today that short video clips featuring NFL game highlights, news and fantasy advice would appear in Facebook’s News Feed, above clickable “Presented by Verizon” messages, and video ads from Verizon Wireless would immediately follow.
Social marketing has not been benched by the NFL, however, as the league:
- Announced a multiyear extension of its existing partnership with Twitter earlier this month, covering in-game highlights, breaking news, analysis, best plays, custom game recaps, infographics, behind-the-scenes content and archival video.
- Produced videos from the NFL Draft for Snapchat.
- Launched an official NFL channel on YouTube in January.
Readers: Did you catch any Verizon Wireless-sponsored NFL videos in your Facebook News Feeds before the deal was dissolved?
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