NextPrinciples Dips Toes Into Facebook Analytics, Engagement Waters With Insight-To-Action

The Facebook and social analytics and engagement sector welcomed a new entrant Wednesday: integrated platform Insight-to-Action, from NextPrinciples.

The Facebook and social analytics and engagement sector welcomed a new entrant Wednesday: integrated platform Insight-to-Action, from NextPrinciples.

NextPrinciples said Insight-to-Action is aimed at aiding midsized and large organizations create, manage, and monitor relations with customers, influencers, or potential customers across all platforms, social and non-social.

Conversations tracked within Insight-to-Action can be integrated with existing customer-relationship-management systems, such as Salesforce.com, SugarCRM, and Microsoft Dynamics, and NextPrinciples said this integration leads to a closed-loop process for influencers, potential leads, and support cases identified through social channels.

The Insight-to-Action platform launched with four modules: campaigns and events, contact management, community engagement, and social performance.

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