Next New Networks, which owns and operates a collection of niche content Web sites and original series, is moving into the video distribution and ad network space.
To do so, Next New is reaching out to the Internet’s vast independent creative community to discover viable new Web originals, which it can then syndicate and monetize.
Toward that end, the company has launched a Next New Creators program.
Via that program, serious-minded content producers have been invited to submit Webisodes directly to Next New, which will then select the projects with the most potential. Next New promises to tap into its pre-existing distribution network, which includes YouTube and iTunes, and its relationships with advertisers — to hopefully turn these undiscovered shows into Web hits.
For example, the show Auto Tune the New — discovered, packaged and distributed by Next New earlier this year — has already been streamed over 35 million times on both BarelyPolitical.com and YouTube, per officials.
To date, Next New, co-founded by former Nickelodeon president Herb Scannell, has focused on incubating its own venues, including the do-it-yourself clothing site/series ThreadBanger and the car-junkie-aimed Fast Lane Daily. But this latest move puts the company in competition with the growing number of online video ad networks/distributors such as BBE.