In August of last year, WaPo sold several thousand new subscriptions in a matter of hours through group buying site, Groupon. A few months later, TNR followed in The Post‘s footsteps and slashed their subscription costs by 75% via the same discount site. Not nearly as fruitful for TNR, the 24-hour sale boosted sales by only 244 subscriptions.
Today Newsweek is giving group buying a whirl on LivingSocial.com, a Groupon competitor. The publication is peddling one-year subscriptions for only $17.00. With 21 hours still on the clock, the magazine has already racked up 384 new subscribers. Check it out here.