Newspapers' Web Traffic Rises

Newspapers may be struggling to monetize their online versions, but they’re doing just fine with increasing Web traffic.

The number of unique visitors to newspaper Web sites in the top 25 markets grew 10 percent from March to April, reaching 83.7 million, according a Newspaper National Network analysis of data from comScore Media Metrix. In the top 10 markets, unique visitors during the same period surged nearly 13 percent, reaching 70.8 million.

Since the beginning of the year, unique visitors grew 15 percent each in the top 25 and top 10 markets. 

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