Newspapers Gain A Larger Share of Internet Audience

Newspapers are increasingly staking their claim to the Internet and its emerging advertising bounty. According to a recent comScore study for the Newspaper Association of America, newspapers attracted an average monthly audience of 110.8 million unique visitors over the age of 18 to their websites in the second quarter–that’s 64.6 percent of all adult Internet users. That number is up two percent over last quarter.