Newspaper Ad Revenue Declines for 25th Straight Time
Now that you’ve settled into what most likely ended up being the first post-Thanksgiving work day, here’s some bad news for you: Newspapers are still in a lot of trouble. MediaPost reports that in the third quarter, newspaper ad revenue dropped for the 25th straight time.
The figures, courtesy of the Newspaper Association of America, show that from 2006 through 2011, newspaper ad revenues plunged 51 percent, from $49.3 billion to $23.9 billion. This year the losses weren’t catastrophic — ad revenue declined just five percent, from $5.56
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in