News International Is ‘Changing the Game’
Internal review targets online ad sales
News International launched a three-year internal review aimed at cutting costs and competing with online media outlets, like Google and ITV, for advertising. The initiative, spearheaded by the company’s chief executive Rebekah Brooks, is flying under the banner “Changing the Game.”
News International is comprised of titles like The Times, The Sun, and the now infamous News of the World, and has long had a print-based business model. But Brooks is hoping the review will change that by learning to better invest in digital content.
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