News Feed and mobile ads bring Facebook CPCs down to 2010 levels, TBG report finds
Social media ad company TBG Digital released its quarterly Global Facebook Advertising Report today with findings about how mobile and desktop News Feed ads have driven down costs per click to averages not seen since 2010.
CPCs in the U.S. decreased by 40 percent this quarter, likely because of the high clickthrough rates provided by News Feed ad placements. When more users click on ads, Facebook can earn its target CPM while advertisers spend less per click.
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