News Feed algorithm tweak: Status updates from pages moving down

Facebook announced Tuesday another change to its News Feed algorithm, this time involving status updates. Some page admins last year found that plain-text status updates (or status updates including a link) were doing well in terms of reach. However, Facebook found that engagement was lower for these types of posts.

The social network decided that since status updates from pages behave differently than photo, video and link posts, they should be treated differently. While users may see more status updates from friends, pages may see a decline in reach for these types of posts, writes Facebook’s Chris Turitzin, Product Manager, News Feed Ranking:

As a result, the latest update to News Feed ranking treats text status updates from Pages as a different category to text status updates from friends.