How the News Feed Algorithm Treats Facebook Live Videos

The expanded availability of Facebook Live is bringing more and more live video into the News Feeds of Facebook users, so how are these live videos being treated by the social network’s News Feed algorithm?

The expanded availability of Facebook Live is bringing more and more live video into the News Feeds of Facebook users, so how are these live videos being treated by the social network’s News Feed algorithm?

Facebook said in a Newsroom post that its algorithm is treating live videos as a different type of post than “traditional” video posts and making an effort to give more priority to live videos while they are actually live.

The social network described the process it undertook a few years back, when video posts became more and more popular:

As with any new type of content in News Feed, we are learning what signals help us show you the most relevant Facebook Live videos for you personally.

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