Facebook Tweaks News Feed Ads Algorithm To Factor In User Feedback

Facebook announced another tweak to the algorithm that determines which ads appear in users’ News Feeds, giving more weight to the feedback it receives on ads, particularly how often they are hidden or reported.

Facebook announced another tweak to the algorithm that determines which ads appear in users’ News Feeds, giving more weight to the feedback it receives on ads, particularly how often they are hidden or reported.

Engineering Manager Hong Ge reported the changes in a Newsroom post, cautioning brands that the distribution of their ads may vary somewhat in the coming weeks, giving the example that if a user continuously hides ads for electronics, Facebook will not show that user ads for those types of products.

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