After initially dismissing the massive importance of the News International hacking claims, News Corp. seems to have finally accepted that the scandal isn’t going away anytime soon and has begun a full-scale PR offensive—in large part due to recent investigations begun by Parliament and the FBI.
News Corp. appears to be taking a page out of BP’s playbook following that company's disastrous oil spill last year. Following the spill, BP’s CEO Tony Hayward attempted to play down the significance of the “relatively tiny” accident—and paid the price for his nonchalance several months later when he was fired.
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