News Corp. Looking for PR Agency To Support Subscription News Initiative
News Corporation is currently readying a digital news subscription service, and the company is looking for a PR firm to help them during the process.
The new service would feature News Corporation’s content alongside content of other publishers, to create a digital news consortium with the goal of getting people to pay for news content.
Peter Kafka of AllThingsD reports, “they [News Corp.] have been casting about for a public relations agency to help promote the plan, and have been telling prospective candidates about their proposed schedule.”
News Corp.
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