News Corp. Eyes Jon Miller for Digital

NEW YORK News Corp. is in advanced talks to hire former AOL CEO Jon Miller in a new broad role that would have him oversee all of the conglomerate’s digital endeavors.

A final deal and announcement could come as early as next week, according to sources.

If signed, Miller (pictured) would report directly to News Corp. chairman and CEO Rupert Murdoch and could carry the title of CEO of digital media, sources said.

Miller would be in charge of Fox Interactive Media — which houses top Web properties such as MySpace and IGN — and mobile entertainment arm Jamba. He would also drive News Corp.’s work on Web video joint venture, in which NBC Universal is its partner. Also, he would be tasked with driving digital work across all News Corp. units in collaboration with department heads.

Peter Levinsohn, currently president of FIM, would move into a different role, with sources saying he would be in charge of digital distribution at News Corp.’s TV and film studio operations. He would report to Jim Gianopulos and Tom Rothman, co-chairmen of Fox Filmed Entertainment, who recently added the company’s TV production businesses to their portfolio.

News Corp. officials declined comment, as did Miller.

The Miller hire and related move of Levinsohn would be the latest change following the announcement that Peter Chernin will leave his role as News Corp. president and COO at the end of June. Murdoch and Chernin have in recent weeks worked on ensuring a streamlined executive structure that also allows the various News Corp. units to work together more closely.

Miller most recently has been a partner at digital media investment firm Velocity Interactive Group. The firm was created by the merger of Velocity Investment Group — which Miller co-founded with another former FIM president, Ross Levinsohn — and venture fund ComVentures.

Of late, Microsoft CEO Steve Ballmer reportedly eyed Miller to run a broadened digital operation for the company in case he managed to buy all or parts of Yahoo.