News Corp. Dropping BSkyB Bid

That sound you  just heard was Rupert Murdoch reluctantly and angrily slamming the door on the BSkyB bid. We guessed yesterday that News Corp.’s plan to take complete control over British Sky Broadcasting was toast, and now it’s official. BSkyB reports, “News Corporation announces that it no longer intends to make an offer for the entire issued and to be issued share capital of British Sky Broadcasting Group PLC (“BSkyB”) not already owned by it.”

Chase Carey, News Corp.’s

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in