Butch Cassidy and the Millennial Kids

A new outreach and slogan for Newman's Own.

One of the classiest guys to ever walk the planet, Paul Newman passed away Sept. 26, 2008, leaving behind a towering legacy of film, race track achievements and philanthropy. However, as a piece by New York Times contributor Zach Schonbrun explains, there’s a generational gap at work now in the grocery aisle where Newman’s Own popcorn, salad dressings and pasta sauces are sold. For example, a recent survey found that only 12 percent of millennials know that all profits from these products are donated to charity.

“Paul Newman Who?” the article headline begins.

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