New YouTube Studio in NYC to Have Special Space for Brands

YouTube is opening its first studio in New York, which is slated to open its doors to creators on November 6^th, reports The New York Times. Google has YouTube studios in Los Angeles, London and Tokyo, but the New York location will have a space called “BrandLab” — a place for brands to mingle with creators. This move highlights the platform’s increasing importance to advertisers thanks to its reach amongst young people, the clout of its stars and the rush of traditional media to get into the game.

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