The New Yorker Tries Requiring Users to Like Its Facebook Page to Access Articles

The New Yorker magazine has made one of its articles available only to those who have Liked its Facebook Page. The test of a Like-gate for text-based content is a break from more popular distribution methods such as making articles free online, freemium (charging for only some content), and paywalls that require a paid subscription.

If Like-gating of certain articles successfully draws Likes and generates increased Facebook referral traffic for the publication’s website, other text-based content providers might consider adopting the model as well.

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