The New Yorker has snagged BuzzFeed’s director of newsletters to lead its own newsletter efforts. Dan Oshinsky will join the publication from BuzzFeed on Aug. 7 to serve in the same role there. It’s a new position at the New Yorker, and one that will see Oshinsky working with a wide array of New Yorker staff, from editors to designers to product team members, as he takes charge of New Yorker’s current slate of newsletters, including its million-subscriber-strong the Daily, and works on creating new ones.
Despite his title, Oshinsky’s work will extend past the bounds of newsletters to other digital products.
The role will have certain déjà vu elements for Oshinsky, as newyorker.com editor Michael Luo describes in a note to staff while dropping some interesting BuzzFeed newsletter stats:
In 2012, when Dan started at BuzzFeed, the company had only a nascent e-mail program, and he was a newsletter team of one. Today, BuzzFeed has two million subscribers to its dozen core newsletters, and Dan runs a three-person team in New York, joined by a half-dozen others around the world who help write newsletters in three different languages every week. Newsletters have driven more than 200 million referrals to BuzzFeed.com, and they’re now one of BuzzFeed’s biggest sources of traffic.
Prior to joining BuzzFeed, Oshinsky was the founder of longform site Stry.us.