New Yorker Cartoon Caption Contest: It's Not About Being Funny

According to Slate writer, and recent New Yorker cartoon caption contest winner, Patrick House, most people who look at the contest winners conclude they are, in fact, funnier. Says House,

You’re right. But that doesn’t mean you could’ve won the caption contest…You are not trying to submit the funniest caption; you are trying to win.
The key to victory: know your audience. And by audience he is mostly referring to the cartoon caption gate keeper who looks at all the captions (which has to be a lot like getting stuck at a family dinner with your unfunny uncle) and decides which entries will make it to the second round.
AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in