Bloomberg is reporting that when the tiered paywall for the New York Times gets initiated, it will be a little less than $20 a month. The Kindle price for the Times is currently $19.99 a month, and the print version – you know, that grayish stuff that gets ink all over your hands – is roughly $50 per month.
The plan for the online Times will be to allow readers a set amount of articles that they can read per month, and after that number is reached, those people will have to pay a fee.
$20 a month seems pretty reasonable, but who knows if people will pay or simply use the many ways that are available to bypass paywalls. After all, $20 a month might not seem like a lot, but when you can use that money to buy four pints of Ben & Jerry’s Chocolate Fudge Brownie instead, the stakes get a little higher.