NYT Exec Previews Paper's Native Advertising Plans
First came the announcement that AP is getting into the sponsored content game in 2014. Today, via Michael Sebastian of Ad Age, you can add the native advertising efforts of the New York Times.
The media reporter quotes from a speech given yesterday in Chicago by NYT executive VP, advertising Meredith Kopit Levien, who came over to the paper in July from Forbes. She told a Native Advertising Summit audience that the paper will be unveiling an in-kind platform as part of its redesigned website.
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