The Surprise Reason Why the New York Times Paywall is a Success
Henry Blodget at Business Insider says that all the Times paywall naysayers got one thing wrong in their analysis: the effect of the paywall on the legacy print business. According to Blodget, the Times circulation numbers were declining before the paywall because of the discrepancy between “the cost of a print paper (~$600 a year) versus the cost of the web site (free).” Why pay for nothing, right?
But now that there is a paywall, paying for the print newspaper is no longer paying for nothing.
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