New York Times Set to Launch Lower-Priced Digital Subscription Option
Picking up on a speech given today at the Digital Media Strategies conference in London by NYT executive vice president, digital products and services Denise Warren, journalism.co.uk’s Rachel Bartlett got the scoop on the first of several new digital products designed for more “price-sensitive” consumers. From her report:
Linda Zebian, manager of corporate communications, told journalism.co.uk over email that “NYT Now is the first of those products and will cost approximately $8 a month. Other entry level products in development focus on opinion and cooking.”
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