A New York Times Print Ad for the Ages

It ran in the July 18 and Aug. 8 editions.

Ira Stoll writes on Heatstreat that when he used to work at Jewish newspaper The Forward, the running joke in the newsroom was that “the average age of our readers is dead.” This comes up because in his piece, he picks out a trio of advertisements from recent New York Times print editions that highlighted a new twist on adult diapers, a walking stick and an enhanced reading lamp, and wonders about the actual median age of the NYT print edition reader.

NYTMensLibertyAd_FeaturedThe old-school look and feel of the half-page ad for the Men’s Liberty concealed-wear product, which ran Monday July 18 and again Monday Aug.

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